Professional author and consultant Jay Danzie has said that “Your smile is your logo, your personality is your business card, how you leave others feeling after having an experience with you becomes your trademark.” Obviously, the link between a logo and a brand is very strong, so how does your smile influence your personal brand, and how can your smile help you build a strong personal brand?

Your Smile Is Memorable

One of the most important aspect of a brand is that it has to stick in people’s memory. Brand recognition is key to the success of a brand, and it’s one of the central functions of a logo. Fortunately, this is something that your smile can do for you. Studies have shown that people are better able to remember smiling faces than angry ones. And this goes beyond just being able to see your face or pick your face out of a crowd. They’re even more likely to remember your name if you’re smiling. And putting your face with your name is just one step away from contacting you with business or other opportunities.

A young woman with a nice smile standing in fornt of open water

Your Smile Is Human

Sometimes people get so caught up in the notion of creating the perfect personal brand that they leave something essential out: the person. Your personal brand is have the power of a corporate brand, but it’s also supposed to be something that corporate brands aren’t: human. It needs to reflect your identity as an individual who is complex and understanding and reachable.

Smiling is one of the most characteristic human emotions. It’s one that corporate logos are constantly trying to emulate, but they rarely succeed. However, it’s something that for you is as easy as letting yourself just be yourself and be happy. And in sharing your smile, you are sharing your story.

Your Smile Makes People Feel Good

If your trademark is the feeling you leave people with, then your smile is a great tool to use for helping people come away with a positive impression of your brand. That’s because smiles are highly contagious. When you smile, people are likely to smile back. And when they do, they get to benefit from one of the amazing facts about smiling: it makes you happy.

Smiling is not just an expression of feeling happy. The feedback from your facial muscles can make you feel happy. And when you spread smiles to others, it makes them feel happy, too, and that helps give them a positive impression of your personal brand.

What You Need from Your Smile

So, what do you need from your smile to help you establish your personal brand? You don’t have to have a perfect smile, but there are some definite characteristics you want from your smile to make sure it’s helping you to establish your personal brand.


In order to convey the right impression, you want a smile that’s healthy. This means no visible decay, healthy gums without visible recession. It also means your smile shouldn’t have missing teeth, and you should have chronic bad breath under control. (Chronic bad breath can be a sign of serious oral health problems.)


People are drawn to confidence, and if you want to bring people to your brand, you need to show confidence. That can start with your smile. If you’re not confident in sharing or showing your smile, people can pick up on that, and it can undermine your personal brand.


If you want your smile to have the effect of making you look human and helping people feel good, they have to perceive your smile as genuine. If you’re unhappy with the appearance of your smile, you might be hesitant to share it, and that hesitancy can be misperceived as a lack of authenticity. People will see that you’re forcing yourself to smile, and they won’t know it’s because you’re unhappy with its appearance. They’ll think it’s because your smile is just being put on.

Does Your Logo Need a Touchup?

If you’re unhappy with the appearance of your smile, we can help. From simple teeth whitening to a complex smile makeover, Fairfax County cosmetic dentist Dr. Pamela Marzban can handle all your concerns. Please call 703-323-8200 today for an appointment at her office in Burke, VA.